
The 2025 Curry County Fair presents:
The 15th Annual Southwest Cheese
Moo-ve It! Truck Pull
Fundraising Truck Pull Competition
Benefiting the United Way of Eastern NM
Saturday, Aug.16, 2025 10:00 am – 12 noon
(The Citizens Bank of Clovis Events Center Parking Lot)
Event Day Schedule:
10:00 - 10:30am Registration and Team warm up
10:30 - 11:00am 1st Heat Team Competition
11:00 - 11:15am Individual Pull Competition
11:15 - 11:45am 2nd Heat Team Competition
11:45 - 12:00 noon Announcements and Awards
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Registration & Sponsorship Information
Individual Puller Competition - $35
• This is a chance for individuals to compete against each other for the fastest time pulling a small vehicle.
• There will be a men’s and a women’s division.
• Prizes will be awarded for each division to the person with the fastest time pulling the vehicle 10 feet.
• A pulling harness will be provided to competitors at the event.
• Registration fee is $35 per individual.
The Team Competition - $400
• Payload: A milk tanker truck weighing 50,000 - 60,000 lbs.
• Be the team with the fastest time to pull the tanker 25 feet. You will have 2 attempts to pull the load. The fastest time of the 2 will be your team’s score.
• First, second and third fastest team times will be honored with trophies and prizes.
• You may enter up to15 members per team, min. age 16 years old (with guardian signature).
• Registration fee is $400 per team or included in the Super Big Cheese Sponsor package.
• Advance registration is preferred! Teams paid in advance will receive souvenir T-shirts
• 100% of registration fees are donated to the United Way of Eastern NM.
• Every participant will receive a fresh block of cheese from Southwest Cheese.
Super Big Cheese Sponsor - $800
• Includes One Team Entry
• Same Benefits as Big Cheese Sponsor (see below).
• Plus Benefits of a Team Plus Benefits of a Team
Plus you SAVE $100
Big Cheese Sponsor - $500
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Large logo on T-shirt back (payment and logo artwork received by July 17th)
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2' x 4' color Logo Banner displayed at our event
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Mention at the event and on Facebook event page and UWENM event page
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2 souvenir event T-shirts
By the Whey Sponsor - $200
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Small business logo or individual name on event T-shirt (payment and logo artwork received by July 17th)
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Business logo or individual name displayed on sponsor banner at the Fair and on T-shirt
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1 souvenir event T-shirt
Deadline for T-shirt printing: July 25th,
Deadline for banner printing: Aug. 9th
If you are a new sponsor this year, please email your logo artwork to: staff@unitedwayenm.org
100% of registration fees are donated to the United Way of Eastern NM
Moo-ve It Truck Pull Raffles
Cheese Raffle
Ready to WIN some amazing cheese produced right here by Southwest Cheese? We will be giving away 4 pounds of cheese to TEN (10) lucky winners!
Get your RAFFLE TICKETS Today!